Case study · Collision & PPF · New Rochelle, NY

Enthusiast Auto Works

Enthusiast Auto Works is Fation Syla’s own collision, PPF and detailing shop in New Rochelle, NY, with seven OEM certification programs and XPEL Certified Installer status. He rebuilt its SEO (full audit, seven published guides with FAQ schema), fixed a dead GA4 setup and a broken form email that was losing leads, and holds a 4.9 Google rating across 248 reviews.

7OEM certification programs
4,000+Porsche 911 PPF installs over 10 years
4.9★248 Google reviews
The shop

Collision, PPF and detailing under one roof

Enthusiast Auto Works is my own shop in New Rochelle, New York. It holds OEM collision certifications for Land Rover / Jaguar, Rivian, Genesis, Infiniti, Nissan, Kia, Stellantis (Chrysler, Dodge, Jeep, RAM) — seven programs — and is an XPEL Certified Installer with 4,000+ Porsche 911 paint protection film installs over ten years. It carries a 4.9 Google rating across 248 reviews.

Getting through the Jaguar Land Rover program audits and paperwork took over a year while running the shop. That year is where most of the automotive consulting on this site comes from.

What I rebuilt

SEO, tracking and lead capture

  • Full SEO audit and seven published guides with FAQ schema, written for the questions customers actually ask.
  • Conversion tracking. The GA4 setup was dead — nothing was being measured. Rebuilt with call and form events.
  • Lead capture. A broken form-email was silently losing leads. Replaced with a form that stores every submission first and emails second, so nothing is lost.
  • Financial reporting. Bank statements, cash journals and CCC statements turned into a categorized monthly financial report — the basis of the cash-flow report service.
Why it matters

Everything on this site was tested here first

OEM readiness, I-CAR planning, estimating software, the PPF line, staffing and the marketing system: each one was set up, broken and fixed in this shop before it was offered to anyone else.

Certifications are described in text as the shop's own experience. No OEM or XPEL logos are used. Rating as shown on Google at the time of writing.

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