A small business website in 2026 costs anywhere from a low monthly subscription for a do-it-yourself builder to several times our $2,500 starting price at a full-service agency, and the price is driven mostly by page count, who writes the content, and what’s included beyond the design.
That range is wide on purpose. “How much is a website?” is a bit like “how much is a car?” This guide breaks down the options, what actually moves the price, the costs people forget, and exactly what F&K Consulting Group includes, so you can compare quotes on the same terms.
Key takeaways
- The three main routes are DIY builders, freelancers and agencies. Each has a place.
- Page count, content writing, languages, integrations and tracking drive most of the price.
- Hidden costs include hosting, domain renewals, paid plugins, photography and leads lost to broken forms.
- F&K Consulting Group websites start at $2,500 for up to about eight pages, with a Google profile cleanup, tested tracking and one review push.
- Each additional language, such as Spanish, is $500.
- Ongoing work is optional. The Grow plan starts at $750 a month.
What are your options, and what does each cost?
We don’t publish other people’s prices, and quotes vary a lot by market and scope. Here’s how the three routes compare in general terms.
| DIY builder | Freelancer | Agency | |
|---|---|---|---|
| Upfront cost | Lowest; usually a monthly subscription | Varies widely by experience | Highest |
| Ongoing cost | Subscription continues | Hourly or per change | Retainer common |
| Who writes the content | You | Usually you | Often included |
| Local SEO and Google profile | Up to you | Sometimes | Usually, often extra |
| Tracking set up and tested | Up to you | Inconsistent | Usually |
| Speed to launch | As fast as you work | Depends on their queue | Weeks to months |
| Biggest risk | Your time, and a thin site | Disappearing freelancer | Paying for overhead |
DIY makes sense for a brand-new business testing an idea. Just be honest about the hours. Writing eight good service pages takes longer than most owners expect.
Freelancers can be excellent value. The risk is continuity. I’ve met many South Florida owners whose site was built by “a guy” they can no longer reach, with the domain registered in his name.
Agencies bring a team and process. You also pay for account managers, offices and layers of approval.
What drives the cost of a website?
These are the factors that move a quote up or down, roughly in order of impact:
- Number of pages. One page per core service is the right structure for search, because people search “AC repair Boca Raton,” not “services.” More services, more pages.
- Who writes the words. Copywriting is real work. A quote that assumes you’ll supply all the text is cheaper on paper and slower in practice.
- Languages. In South Florida, a Spanish version is often worth it. Real translated pages cost more than a plugin, and they work better.
- Integrations. Online booking, payments, quote forms, CRM connections, menus or inventory feeds.
- Custom design vs. template. A template with good content beats a custom design with weak content.
- Search setup. Page titles, descriptions, schema markup, sitemap and Search Console submission.
- Tracking. Calls, forms and booking clicks measured and tested.
- Photography. Real photos of your work, team and space.
What hidden costs should you watch for?
The quote is rarely the full cost. Ask about each of these before you sign:
- Domain renewals every year, and whose name the domain is registered in.
- Hosting, and whether it’s bundled, separate or marked up.
- Paid themes and plugins that renew annually.
- Business email on your domain.
- Change requests after launch, and the hourly rate for them.
- Ownership. If you leave, do you keep the site, the content and the logins?
- Lost leads. The most expensive hidden cost doesn’t appear on any invoice.
That last one I learned at my own shop. When I audited the Enthusiast Auto Works website, Google Analytics had stopped recording and the contact form was sending lead emails nowhere. The site looked fine. Leads were coming in and disappearing, and nobody knew because nobody was measuring. A cheap website that loses three leads a month isn’t cheap.
What does F&K Consulting Group include for $2,500?
Our starting package is built for owner-operated service businesses that need a real site, not a brochure.
- Up to about eight pages. Home, one page per core service, about, contact and one or two supporting pages.
- Content written for you. Each service page opens with a plain definition and answers the questions people ask before they call.
- Google Business Profile cleanup. Categories, hours, service area, services list, photos and the right link back to your site.
- Tracking tested on launch day. We submit the forms, call the tracked numbers and confirm every lead shows up where it should.
- Search and AI setup. Titles, descriptions, schema for your business type and FAQs, sitemap and Search Console.
- One review push. A simple, compliant way for your team to ask recent customers for a review.
- Two to three weeks to launch in most cases.
- Ownership. Domain, content and logins in your name.
Add a full version in another language, such as Spanish, Portuguese or Haitian Creole, for $500 per language. Full details are on our websites page.
Is the starting package right for every business?
No. It’s a good fit for contractors, auto shops, restaurants, salons, medical and professional offices and trades: businesses where the phone matters. It’s not a fit for a large online store with hundreds of products, and we’ll say so on the first call.
What does a real project look like?
At Gold Coast Collision Center in Pompano Beach, we built a bilingual English and Spanish website, rebuilt the shop’s Google Business Profile and ran a front-desk review campaign in which the team called every recent customer, with no incentives. The shop’s Google rating went from 4.4 to 4.7 in one week.
The website alone didn’t do that. The site, the profile and the review system together did. That’s why the starting package includes all three. Read the Gold Coast case study.
What happens after launch, and what does it cost?
A website doesn’t keep itself fresh. You have two options:
- Run it yourself. You get the logins and a short list of what to watch in the first 30 days.
- Join the Grow plan, from $750 a month. It covers Google Business Profile posts, the review system, two new guides a month, AI-search upkeep and a monthly report on calls and leads. See local SEO and Google Business Profile and AI search (GEO) for what that work involves.
Both are fine. Many owners start with the site and add the plan once they see the calls coming in.
How should you compare website quotes?
Put every quote through the same questions:
- How many pages, and does each core service get its own?
- Who writes the content?
- Is the Google Business Profile included?
- Will tracking be set up and tested before launch?
- Are other languages real pages or a plugin?
- Who owns the domain, content and logins?
- What does it cost per year to keep running?
- What does a change cost after launch?
If two quotes answer those questions differently, they’re not quoting the same website.
Get a straight answer for your business
Book a short call with F&K Consulting Group. Tell us what you do, where you do it and what your current site is or isn’t doing. We’ll tell you plainly whether the $2,500 starting package fits, whether a Spanish version makes sense for your customers, and how fast we can have you live. We work across Fort Lauderdale, Boca Raton, Miami and the cities in between, and our pricing page has the full picture.